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I really appreciated the thoughtful response to my FaceBook posting on August 5:

“I saw Fruitvale Station over the weekend. I must admit I was surprised of the low turnout in only the second week out of the movie. Black and brown folks should’ve been all over the movie. Do people think the title sounds like a comedy? I’m just trying to figure out what’s going on. Let me know if you saw the movie yet.”

fruitvale station.jpg.CROP.rectangle3-largeSome Friends had seen it but many had not. Reasons given were from it’s too close to the Trayvon Martin verdict (still working through that pain) to they hadn’t heard about the movie. If enlightened folks didn’t hear about, then you know our young people missed the cues.

I’m very familiar with the actual Fruitvale Station.  When I would go to Oakland, I often got off at the “Fruitvale” BART stop to visit friends. I’ve stood on that platform. I could’ve witnessed that horrific crime. .

However, for most folks the movie title Fruitvale Station is meaningless.  There had to be some discussion among the movie stakeholders about the ambiguity of the title as it was first going to be entitled “Fruitvale.” Adding “Station” didn’t bring a whole lot of clarity either.

So here’s what I suggest.

We need to help in the promotion and marketing of this movie for several reasons. One, I believe in supporting folks doing the right thing. Black writer and director, Ryan Coogler, is an up and coming figure. If we want to ensure that he continues on his current path of producing positive films, the box office is the litmus test. Yeah, cha-ching, cha-ching.

The second reason I think the movie should be promoted is that it is a small, neutralizing drop in the sea of negative stereotypes of young, black males.  One of the reasons Coogler wanted to tell this story is because like a lot of young, black men whose murders we hear or see in the media, viewers only get that one dimension, divorced from family, friends and a community. We really never know the multi-dimensional person unless we knew the youth personally.

Lastly, the movie has to be seen as part of the current national dialog about black youth. We need to encourage black and brown youth to check it out, and then have a discussion with them. In many ways, it is a story of Oscar’s redemption, the struggle of youth black males trying to find their way in a hostile world. As black Yale student Travis Reginal said so poignantly in his poem (MotherFather) to his single mother–“it’s a sad day when you have to do a google search on how to be man. ”

Let’s do what we often do well–tell our friends, our church members, our frat brothas and sorors, our co-workers about the movie.  We must bump up the attendance in theaters this weekend or the movie will move on.


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